Design Holding has rebranded as Flos B&B Italia Group to strengthen its identity in the luxury design industry. This new name highlights its foundational and globally renowned brands, FLOS and B&B Italia, which have epitomized excellence in lighting, furniture, and accessories since the Group’s inception in 2018. The rebranding reflects the unity and shared vision across its nine iconic brands: FLOS, B&B Italia, Louis Poulsen, Maxalto, Arclinea, Azucena, FENDI Casa, Audo Copenhagen, and Lumens.
Daniel Lalonde, CEO of Flos B&B Italia Group, stated that the rebranding aligns the corporate name with its iconic brands, maintaining core values and operational direction. He emphasized that the Group’s portfolio showcases a unique and clear aesthetic for each brand, complementing one another and underscoring their collective distinction and synergy. This commitment to excellence positions the Group as a leader in the high-end design industry, laying a strong foundation for future growth and acquisitions.
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