designing lighting is focused on the Business of Lighting Design™ and provides business information to the lighting design community. In addition to the website, designing lighting publishes bi-monthly online magazines featuring original content, interviews within the community and highlights successful and award-winning lighting designs. While designing lighting is based in the U.S., it has contributors from Europe and Asia and is developing a global presence.

Randy Reid
is the editor of designing lighting (dl) magazine. He also publishes and edits the EdisonReport. Reid is president of LumEfficient, a company focused on industrial and hazardous lighting, and he also serves as the Executive Director of the National Lighting Bureau (NLB). Reid is a past president of the Illuminating Engineering Society (IES).

Cliff Smith
is publisher of designing lighting (dl) magazine. He is a 22 year veteran of the lighting industry and design media platforms. Previously he was National Sales Manager, Lighting, for ARCHITECTURAL LIGHTING magazine for two decades. He served in the same capacity for ARCHITECT magazine, the official journal of the American Institute of Architects (AIA). Earlier in his career, he was sales manager for CONTRACT DESIGN and FACILITIES DESIGN & MANAGEMENT magazines.

His professional passion is supporting lighting industry manufacturers to grow their business. In his free time, he is an avid garden/yard enthusiast and enjoys studying US and British history. He loves music, especially classical, and just completed a ten year term as board member of a music school in his community.