Lighting Industry Insights: Hartranft Talks LightFair, Economy
In this exclusive C-Suite Series episode filmed at LightFair 2025 in Las Vegas, Randy Reid, Editor of designing lighting (dl), sits down with Andrea Hartranft, Principal of Hartranft Lighting Studios and President of the IALD. They discuss the outcomes of the LIRC session, transparency in pricing, the state of the lighting design economy, and Messe Frankfurt’s vision for LightFair. Andrea shares insights on leadership, the growth of her firm, and the positive changes she sees in the industry. A candid, insightful conversation you won’t want to miss!
Go Deeper: Watch 2024 An Interview with IALD President Andrea Hartranft