AIA to Host New Event That Provides Building Product Manufacturers with Strategies to Reach and Strengthen Bonds with Architects

by | Apr 28, 2021 | News

WASHINGTON – April 28, 2021 – The American Institute of Architects (AIA) invites building product manufacturers to attend its new multi-day event—the Smarter Together Series—in early June.

“We are committed to transforming our relationship with the building products industry by providing the kind of value they deserve from AIA,” said AIA EVP/Chief Executive Officer Robert Ivy, FAIA. “Our belief is that this event is a starting point for helping the industry find pathways to support architects and become strategic partners in creating a more sustainable and equitable built environment for all people.”

Programming for the event will focus on a range of topic areas over four days, including:

  • Wednesday, June 2: Assessing the state of the construction ecosystem.
  • Thursday, June 3: Analyzing the evolution of architectural practice.
  • Tuesday, June 8: Adapting new strategies for sales and marketing excellence.
  • Thursday, June 10: Aligning corporate values to drive new business value.

Together with experts from multiple disciplines in the industry, AIA is presenting this event to support its new Smarter Together Campaign, which aims to strengthen ties between the building products industry and the architecture profession.

Complete details about the event—including speakers and registration information—can be found on AIA’s website.

About AIA

Founded in 1857, AIA consistently works to create more valuable, healthy, secure, and sustainable buildings, neighborhoods, and communities. Through more than 200 international, state and local chapters, AIA advocates for public policies that promote economic vitality and public wellbeing.

AIA provides members with tools and resources to assist them in their careers and business as well as engaging civic and government leaders and the public to find solutions to pressing issues facing our communities, institutions, nation, and world. Members adhere to a code of ethics and conduct to ensure the highest professional standards.

Matt Tinder
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