Alloy LED Appoints Cara Bailie Marketing Manager

by | Oct 20, 2021 | People on the Move

EMERYVILLE, Calif., October 20, 2021 – Alloy LED, a leading designer and manufacturer of premium quality LED tape lights, is pleased to announce the appointment of Cara Bailie as the new marketing manager as the company experiences continued growth. Bailie brings a broad array of experience to the position including brand strategy, creative design, digital marketing, event planning and project management and will support many aspects of the company’s marketing initiatives.

“We are pleased that Cara is bringing her valuable experience and skill set to the Alloy LED team,” said Diane Sabo, director of marketing, Alloy LED. “Cara’s positive attitude, strong work ethic and passionate energy will be a key asset to help us achieve all our marketing and company goals as we continue to launch a steady stream of new products and expand into new markets. She is a welcomed addition to our growing team.”

Bailie will be responsible in supporting and overseeing Alloy LED’s marketing planning, graphic design, new product launches, events, digital marketing and social media.

Prior to joining Alloy LED, Bailie’s background includes holding various positions in marketing, advertising and design in both business-to-business and business-to-consumer channels. Most recently, she worked for Vallen, A Sonepar Company, where she excelled as the marketing specialist. Her marketing career also includes positions at NSI Industries, Your Marketing Company and Wofford College.

Named a 2020 Emerging Leader by the Industrial Supply Association, Bailie received her Bachelor of Arts in Journalism and Mass Communications from the University of South Carolina. She will be based in Charlotte, N.C.

To learn more about Alloy LED, visit

About Alloy LED

Alloy LED is a leading designer and manufacturer of premium quality LED tape light, channels, connectors, LED fixtures and power supplies. Alloy LED products include the PowerLine, PrimaLine® and Radialux® LED Tape Lights, Continua Channels, and Amp Champ LED Tape Connectors. Headquartered in Emeryville, California, the company is a leader in the LED tape lighting market with distribution through lighting showrooms, electrical distributors and online stores. For more information, visit


Alloy LED Contact:
Diane Sabo
Director of Marketing