Mark Roush Joins Elite Lighting As CMO

by | Mar 29, 2022 | People on the Move

Elite Lighting is pleased to announce Mark Roush, FIES has joined our ranks in the role of Chief Marketing Officer overseeing the brand, product marketing, and communications for both our Elite and Edison Price Lighting Companies.
Mark is a 40-year veteran of the lighting industry holding key positions in marketing, business development and education for Philips, Acuity, LumiLEDs, Lucifer, Holophane and others.  He is a recognized ambassador through his public speaking and leadership roles most notable as IES President, IALD Education Trust President, and LIGHTFAIR Innovation Awards Facilitator and Emcee.
“Elite is proud to have Mark join our company as he is already making an impact in our Brand positioning, and marketing communications.  I also look forward to leveraging his educational abilities in driving clarity and value within our agency network,” says Hamid Rashidi, CEO and co-owner of Elite.
Mr. Roush adds: “I am anxious to make a difference as we work to increase visibility, create demand, and build value in the Elite Lighting and Edison Price Lighting Franchises.” 
Elite Lighting is headquartered in Commerce, CA (a Los Angeles suburb) as a 3rd generation, privately owned, full-line supplier of commercial, retail and multi-family residential luminaires with industrial and outdoor offerings as well.