Lodes Announces Strategic Expansion in North America

by | Jan 25, 2023 | News

The Contemporary Italian Lighting Brand Establishes USA Subsidiary in 2023

(New York, NY – January 2023) Contemporary Italian lighting brand Lodes is thrilled to announce its expansion into the North American market with a dedicated U.S. subsidiary and office. A significant milestone for the Venice-based, family owned and operated manufacturer, this key moment marks a new chapter in the brand’s 70-plus-year history––furthering its international expansion and strengthening its presence in the States. The announcement comes on the heels of a year of exponential growth, high-profile collaborations, and technological innovations.

From the opening of its Milan showroom in the heart of the Brera district, to the continued partnership with cutting-edge brand Diesel Living, and new and ongoing collaborations with renowned designers and firms such as Snøhetta, Patrick Norguet, Nika Zupanc, and Studio YOY—2022 was a pivotal year. Lodes’ greater North American presence builds on that momentum, increasing brand awareness and enabling the company to more directly meet the unique needs of its US and Canadian clients. In addition to its robust commercial/hospitality business, this local headquarters will also create opportunities to grow its retail/residential presence and enhance its e-commerce visibility.

“I am incredibly proud of the growth we’ve been able to achieve since my grandfather, Angelo Tosetto, founded the company in 1950,” comments Lodes Managing Director, Massimiliano Tosetto. “Lodes currently conducts business in 90 countries. Our further expansion into the NA market underscores the company’s commitment to offering contemporary design solutions that celebrate our Italian DNA and manufacturing know-how to our growing commercial and residential client base. I am thrilled that this long standing plan has come to fruition and excited for what the future will bring as we continue on an upward trajectory.”

Josie Anthony, co-founder of Lodes’ former distributor JB Lighting Collection, will play a key role in the establishment of the U.S. branch. A longtime contributor to Lodes’ success in the market, Ms. Anthony will continue to work closely with Lodes leadership in Italy and will remain the principal point of contact of Lodes USA, serving as the brand’s Managing Director. Eva Iuliano, also formerly of JB Lighting Collection, will join Ms. Anthony in continuing to provide support in her new role as Operations Manager. Lodes USA is based in the New York Metropolitan area with service throughout North America and is sold through a network of trusted distribution partners across the continent.