DMF Lighting Unveils New Dealer Loyalty Programs Prior to Lightapalooza 2023

by | Feb 9, 2023 | News

DMF Lighting Unveils New Dealer Loyalty Programs Prior to Lightapalooza 2023

Exclusive Lightapalooza Diamond Sponsor Adds Co-Marketing and VITAL Partnership Business Development Initiatives for the Custom Integration Channel 

CARSON, Calif. — Feb. 8, 2023 — DMF Lighting, the leader in modular downlighting in the custom integration channel, today announced its participation in the 2023 Lightapalooza event as the exclusive Diamond Sponsor, as it unveils the new DMF Lighting Dealer Loyalty Program for the custom integration channel. The new co-marketing dealer program is funded entirely by DMF Lighting and delivered by One Firefly. DMF Lighting is also offering its dealers a complimentary VITAL Affiliate Membership that guides business leaders through education, data, and experience. 

“We’re excited to extend a very special co-marketing opportunity to our Power and Elite Dealers,” said Mike Libman, National Sales Director, Residential Systems, DMF Lighting. “The program, developed by DMF and One Firefly, is designed to support our CI channel dealers with a robust, targeted marketing campaign to attract new customers to their businesses. The complimentary program is provided to our Power Dealers for three months and extended to six months for our Elite Dealers.” 

For dealers that choose to opt in, the campaign elements include:

  • Cloud-based landing pages
  • Benefits of Premium Lighting focused email campaign
  • Awareness and retargeting campaigns
  • Seven-days-a-week chat and lead concierge services
  • Campaign creation, management, and reporting services
  • Dealers that don’t qualify can still opt in at DMF Lighting-negotiated rates

VITAL is a business excellence platform for the Custom Integration (CI) industry that has helped over 300 custom integrators optimize their businesses using technology, benchmarking, and personal guidance. 

“The VITAL Method produces results with the process of establishing the foundation, planning for profitable growth, and continuing to review and adapt the plan to achieve ideal business outcomes,” commented Libman. “The complimentary Exclusive Partner Access program is funded entirely by DMF, providing the resources for custom integration dealers to meet their long- and short-term goals.” 

One-year Exclusive Partner Access includes:

  • 50% off the VITAL financial benchmarking analysis
  • Invite-only quarterly business impact webinars
  • CI business mastery class
  • VITAL member exclusive Slack group
  • VITAL partner blackbook and discounts

The DMF Lighting team will be on hand at Lightapalooza 2023 as the exclusive Diamond Sponsor with a 20×20 booth and welcomes the opportunity to introduce the updated DMF Lighting Dealer Loyalty Program to all attendees. Participation at Lightapalooza 2023 also includes the business of lighting presentations and manufacturer training.