Lumca Announces New Leadership and Expanded Sales Team

by | Feb 14, 2023 | News

Patrick Robitaille President and General Manager - Lumca

Quebec City, February 14, 2023 – Lumca, part of LMPG inc., a privately-owned, pure-play innovative LED lighting solutions provider in the site and area market, announces the appointment of Patrick Robitaille as its new Vice President and General Manager, effective immediately. With over 20 years of experience in the lighting industry, Patrick possesses an extensive understanding of the market’s reality and challenges, and will lead Lumca into the next chapter of its story.

“I am thrilled to join an exceptional team of innovative thinkers and designers, with an even brighter future. Lumca’s stellar reputation for the quality of products and services plays a vital role in our success, and we are committed to bringing our brand to the next level of its journey”, shares Patrick Robitaille, Vice President, and General Manager of Lumca.

Following the acquisition of the brand by LMPG Inc. in November 2022, Lumca has been building on a solid foundation for the future and have a growing presence in the North American site and area lighting market.

“Having been with our company for over 20 years, Patrick has held various leadership positions within LMPG, and is instrumental to the success of our organization. Under his guidance, we are confident that Lumca will accelerate its growth and market reach, continuing to offer innovative solutions to the lighting industry”, says Peter Timotheatos, Executive Vice President, and Chief Financial Officer of LMPG Inc.

Jorge Craveiro - Regional Sales Manager

Jorge Craveiro – Regional Sales Manager

Aligned with this objective, Jorge Craveiro, a lighting industry veteran, is joining Lumca as Regional Sales Manager– West. For the past 15 years, Jorge has acquired a profound knowledge and expertise of our industry while working as a Sales Representative for various lighting manufacturers and lighting agencies. Jorge joins Lumca’s experienced sales team of Brigitte Baril, Regional Sales Manager – East, and Janie Velenczei, Regional Sales Manager – Central. With his arrival, Lumca will proceed with a territory realignment to ensure an increased level of
service and the ability to support exceptional customer experience. Dennis Dion will continue to be involved and will focus on the Quebec territory, along with supporting the BrightLife Brand.

To learn more about Lumca, visit
To learn more about LMPG, visit