Washington, DC – The American Institute of Architects (AIA) has been recognized by ASAE with two 2023 Gold Circle Awards for its Architects Designing a Better World Campaign in the Membership Recruitment category and its Women’s Leadership Summit marketing campaign in the Conference category.
This year, the Gold Circle Awards categories have been updated to encourage and promote diversity, equity, inclusion, and accessibility in campaign development. The winning campaigns highlight innovation, collaboration, creativity, and thoughtful incorporation of the diversity, equity, inclusion, and accessibility perspective in their design and implementation.
AIA’s Architects Designing a Better World Campaign encompassed videos, emails, and recyclable postcards to reach architects nationwide. The plan required a marketing plan which raised awareness of AIA, prompted consideration of AIA membership, and helped increase membership.
AIA’s Women’s Leadership Summit (WLS) is the largest event for women in architecture and design in the country, offering high-impact programming, plus access to networking, wellness activities, architecture tours, and opportunities to earn Continuing Education credits.
AIA EVP/Chief Executive Officer Lakisha Ann Woods, CAE, expressed, “Taking action on climate change and leading on diversity, equity, and inclusion are crucial to AIA and our members. Integrating these core values throughout our programs helps AIA make the communities we serve better. It’s truly an honor to receive recognition for our efforts.”
Backed by a creative, strategic, and mission-driven marketing and sponsorship campaign, AIA exceeded attendance goals by 24% and sponsorship goals by 19%. AIA commits to hosting WLS annually as part of the association’s broader efforts to build a diverse and inclusive profession.
The Gold Circle Awards competition is the premier association marketing, membership, and communications award that recognizes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs.
This year’s competition received more than 150 applications across 16 categories, including convention/meeting campaign, member retention campaign, print magazine, and video.
Entries for the Gold Circle Awards competition are judged consistently in each category based on criteria established by the ASAE Gold Circle Award Committee for excellence in association marketing, membership, and communications programs.
For more information on the winners, visit Gold Circle Awards.
About AIA:
Founded in 1857, AIA consistently works to create more valuable, healthy, secure, and sustainable buildings, neighborhoods, and communities. Through more than 200 international, state, and local chapters, AIA advocates for public policies that promote economic vitality and public wellbeing.
AIA provides members with tools and resources to assist them in their careers and business as well as engaging civic and government leaders and the public to find solutions to pressing issues facing our communities, institutions, nation, and world. Members adhere to a code of ethics and conduct to ensure the highest professional standards.
About ASAE: The Center for Association Leadership:
ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at asaecenter.org.