ETi Solid State Lighting Partners with Metra Associates to Illuminate Florida

by | Aug 15, 2023 | News


Florida’s Premier Electrical Manufacturer Representative Fortifies ETi’s Presence in Sunshine State

Wheeling, IL – ETi Solid State Lighting Inc. (ETi), an industry-leading manufacturer of LED lighting systems and luminaires, is pleased to announce a strategic partnership with Metra Associates to serve as the exclusive representative of ETi’s lighting portfolio across the state of Florida.

Operating since 1975, Metra Associates offers deep-rooted industry expertise and decades of experience as an elite electrical manufacturer representative. With a comprehensive understanding of the electrical market and a commitment to excellence, Metra Associates will play a pivotal role in expanding the presence of ETi Solid State Lighting throughout Florida.

“We are thrilled to team up with Metra Associates to bring our advanced lighting technologies to the vibrant state of Florida,” said Dennis Picklesimer, Senior Vice President, C&I Sales, at ETi Solid State Lighting. “Their expertise, market insights, and dedication to delivering top-tier customer experiences align perfectly with our company values and vision.”

ETi Solid State Lighting is renowned for its innovative collection of Indoor and Outdoor luminaires, delivering high-performance, dependable, and energy-efficient fixtures to Commercial, Industrial, and Residential customers. With this partnership, the company aims to further enhance its market reach in Florida and empower customers with transformative lighting solutions that cater to their diverse needs.

“We are excited to represent ETi Solid State Lighting in Florida,” stated Darryl Abrams, Principal Partner at Metra Associates. “ETi’s commitment to quality and innovation resonates with our values, and we look forward to introducing their exceptional lighting products to the Florida market.”

This collaboration between ETi Solid State Lighting and Metra Associates signifies a powerful synergy between two industry leaders, poised to reshape the lighting landscape in Florida and deliver unmatched solutions to customers.

For more information about ETi Solid State Lighting, visit . To learn about Metra Associates, visit .

About ETi Solid State Lighting

ETi Solid State Lighting, Inc. delivers high-performing, high-value LED lighting products to commercial, industrial, and residential consumers across the US and Canada.

As a wholly owned subsidiary of Elec-Tech Solid State Lighting (HK) Ltd and NVC International Holdings Limited, ETi Solid State Lighting offers a broad range of LED lighting fixtures, retrofits, and replacement lamps.

Our manufacturing capabilities,end-user-driven and collaborative product development capability, and global management team have established ETi Solid State Lighting as a leading LED lighting brand as well as one of the largest private label manufacturers of LED lighting products to the North American market. Our North American corporate headquarters and 190,000 sq. ft. distribution center is located in Wheeling, IL, with an additional distribution warehouse in Dallas, TX. For media inquiries please contact

About NVC International

NVC International is among the world’s largest lighting manufacturers, with over 6 million square feet of manufacturing space and over 10,000 employees. Our operation spans 29 countries with offices across the USA, Europe, Asia, and the Middle East. As a 100% vertically integrated global supplier of LED components, lamps, and luminaires, we sell to many of the largest lighting brands and retailers in the world. Our robust product development organization features four Research & Development centers and over 90 mechanical and electrical engineers. For media inquiries please contact