SONNEMAN–A Way of Light Launches First-Ever Virtual Reality Showroom

by | Jan 15, 2021 | News

Digital Replica of Dallas Showroom Makes Lighting Assortment Viewable Anytime, Anywhere

Larchmont, NY (January 2021)
SONNEMAN—A Way of Light, a pioneer in modern, technology-forward lighting designed by creative visionary and company founder Robert Sonneman, is excited to announce the launch of its first-ever virtual reality showroom. An exact replica of SONNEMAN’s Dallas Market Center showroom, the new platform will make it possible to view nearly all of the company’s lighting collections from any location. The timing of SONNEMAN’s virtual showroom coincides with the Lightovation virtual show by Dallas Market Center, which is taking place January 7-29.


“In a time when travel and face-to-face meetings are limited, it is essential to provide safe and engaging ways for architects, designers, and specifiers to view our product offerings,” said Matthew Sonneman, Vice President of Business Development, SONNEMAN—A Way of Light. “Our new virtual showroom will serve as a valuable tool for our partners and customers, showcasing a wide range of our scalable and decorative LED light fixtures.”


The SONNEMAN virtual showroom includes a digital wish list feature that allows users to save and share their favorite items. This wish list can be sent to the user’s email address, or shared with their sales representative, designer, or colleagues. The virtual platform will be kept up to date as changes and additions are made to the physical showroom in Dallas.


SONNEMAN products are available for purchase through partner distributors throughout the United States and Canada. Visit the SONNEMAN showroom at the New York Design Center or contact for any direct assistance. For more information about the company or SONNEMAN products, please visit




About SONNEMAN—A Way of Light:

Founded in 2003, SONNEMAN—A Way of Light is a tribute to contemporary lighting design as seen through the creative mind and lens of Robert Sonneman. From the late 1960s, Robert Sonneman pioneered modern lighting, making it an art form. World-renowned and acclaimed for clean lines and an alliance to form and function, Sonneman’s award-winning pieces have been at the design forefront for over four decades. The brand aesthetic speaks to Robert Sonneman’s belief that design must be rooted in achieving functionality as successful working products to bear the SONNEMAN moniker. 

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