Shawn Hulshof Appointed Vice President Marketing of Eurofase Inc.

by | Apr 30, 2024 | News, People on the Move

Toronto, Canada – April 30, 2024 – Eurofase, a leading provider of lighting and heating solutions, proudly announces the appointment of Shawn Hulshof as Vice President of Marketing, a newly created role within the organization. Hulshof brings with him a wealth of experience and a proven track record of success from his past professional and leadership roles.

With over 20 years of experience in marketing, category management, product management, and brand strategy across retail and wholesale channels, Shawn is poised to lead Eurofase’s brand, marketing, and product initiatives to new levels of impact. Prior to joining Eurofase, Shawn was Vice President of Category Management and Own Brand at Ferguson | Wolseley Canada, a leading Canadian and North American plumbing, HVAC/R, waterworks, and industrial distribution company. In addition, he has held key leadership positions in large scale retail and wholesale distribution organizations.

“I am honored to join Eurofase and be part of such a dynamic and forward-thinking organization,” said Shawn Hulshof. “Eurofase serves the residential, commercial, and hospitality sectors, and each of those channels requires intentional lighting and heating solutions for their end users. The customer needs to be at the center of all decisions, and I am eager to lead the brand, product management, and ecommerce teams to focus on just that—the customer. I am committed to leveraging my experience and expertise to contribute to Eurofase’s continued success and to help shape the lighting industry as a whole.”

As Vice President of Marketing, Hulshof will be responsible for developing and executing comprehensive brand, marketing, and product strategies to enhance Eurofase’s brand visibility, drive customer engagement, and support the company’s growth objectives. His strategic thinking and leadership will play a pivotal role in positioning Eurofase as an innovative leader in the lighting and heating markets.

“We are delighted to welcome Shawn to the Eurofase team,” said Tony Davidson, President & CEO of Eurofase. “His extensive experience and passion for innovation make him the ideal candidate to lead our brand, marketing, and product efforts. We look forward to leveraging his expertise as we continue to elevate the Eurofase brand and deliver exceptional outcomes to our customers.”

About Eurofase:

Eurofase is a provider of decorative, functional, and architectural lighting and heating solutions, offering a diverse range of innovative products for various applications, including residential, commercial, and hospitality settings. Founded in 1989, Eurofase is known for its commitment to quality, design excellence, and customer satisfaction.

The company’s product portfolio encompasses a wide range of lighting and heating options that elevate and enhance all spaces with design, lighting, and warmth. Eurofase blends contemporary aesthetics with timeless elegance, catering to the diverse tastes and preferences of their customers.

At Eurofase, corporate responsibility is a cornerstone of our organizational spirit. We believe in giving back to society through strategic philanthropic initiatives and community engagement. Our commitment extends beyond financial contributions; we actively seek opportunities to leverage our resources, expertise, and influence for the betterment of the communities we are a part of.

For more information about Eurofase and our comprehensive range of lighting and heating solutions, please visit

Contact Information:

Eurofase Inc. 33 West Beaver Creek Rd, Richmond Hill | Ontario | Canada | L4B 1L8 1.800.660.5391 |